ENVIE BY NICA
Founded in Paris
Envie By Nica was founded in 2021 by Schimbător Nicoleta, the author of the idea and the designer of the brand. The technical basis for creating the products is the higher education in the design, technology and design of fabric garments, graduated by Schimbător Nicoleta between 2019–2023. The founder's work experience as a seamstress at international factories such as Christian Dior and Ionel gives each Envie By Nica product a superior level of quality and attention to detail. On March 8, 2026, the brand first appeared on social networks. Envie By Nica is a French brand exclusively online, with international delivery.
Symbol
At the heart of the Envie By Nica brand is a symbol that has endured for millennia: Ouroboros.
Far from being just an aesthetic element, this sacred circle-shaped snake carries with it the wisdom of ancient civilizations and the essence of rediscovered femininity.
Originating in Ancient Egypt, where it was first discovered in the tomb of Tutankhamun, the Ouroboros represented the union of the sun and eternity, the endless cycle of time and the Universe. Since some ancient texts speak of it as a serpent of light dwelling in heaven, it is now believed that its image is inspired by the circular shape of our galaxy (the Milky Way).
At the same time, for the ancient Egyptians, this sacred symbol was associated with the spiritual union between the sun god Ra and the god of death Osiris, thus acquiring a dual spiritual valence — both light and dark.
That is why in some representations, Ouroboros is half light, half dark, evoking, like Yin and Yang, the duality of nature and all things, but also that the opposing forces are not in conflict, but rather harmonize and complement each other.
Often, the Ouroboros can also be a metaphor for self-reflection, meditation, and self-analysis. It suggests the recreation of the self, the constant return and renewal.
Slogan
"It's time to come back to yourself."
Slogan inspired by the brand symbol Ouroboros, it conveys the idea that every cycle — of nature, of the moon, of women — contains both an end and a beginning. The two are not mutually exclusive, but complement each other, forming a whole. From this natural duality was born the slogan of the Envie By Nica brand.
"It's time to come back to yourself" is precisely that point of balance between what was and what is to come — the circle that closes perfectly. The cycle of a woman who has lost herself in everyday worries and chores, but has the power to return to her femininity, becoming a whole with her self.
Filosofie
There are €5 women and €250 women…
It's not about money. It's about what a woman thinks about herself. It's about how much she thinks she's worth.
The €5 woman buys something to tick a box. The €250 woman buys something to reward herself with something worthy of her.
This difference is not in the wallet. It's in the head.
When a woman buys an expensive lingerie set for the first time — not for an occasion, not for anyone, but simply because she felt like it — only then does she understand that she has just gained something important. Self-respect.
Healing doesn't always start with therapy. Sometimes it starts with a decision — "I deserve more."
Something more, but not for strangers' eyes. For her.
This is the Envie By Nica philosophy. Not the price. The value.
Paletă cromatică
The color palette of the Envie By Nica brand is built around three colors with deep meaning.
7427 CP — is the color of life, fire and passion. It is the first color that the human eye perceives and the only one that accelerates the pulse without permission. For Envie By Nica, 7427 CP is the color of decision. The embodiment of the woman who does not wait, does not hesitate, does not apologize. She is present — in all her strength.
Coconut Milk — is the color of purity, tranquility and the empty space in which creations appear. It is the color of the beginning, of the blank page, of the moment before. For Envie By Nica, Coconut Milk is that inner space of tranquility that every woman seeks — the moment of pause in which she returns to her true self, before choosing who she wants to be.
Jet Black — is the color of mystery, depth, and all that is not said but felt. It is the color of silent authority — of the woman whose presence speaks for itself. For Envie By Nica, Jet Black is that invisible layer of certainty worn by the woman who knows herself.
Promise
Renewal is not an event. It is a process of self-reflection — ongoing, personal, for each individual woman.
Envie By Nica's promise is simple: to be with every woman in her process of renewal. Not to transform her into someone else, but to help her find herself — who she always was.
"Envie By Nica exists because humanity needs meaning."
- Schimbător Nicoleta